Cover True Colors
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True Colors [2026] Engl.

Viennese Fashion across Four Centuries

Publication accompanying the exhibition at the Wien Museum (October 1, 2026 – March 28, 2027)
Year of release: 2026
ISBN: 978-3-7774-4884-8
38.00 €
Including VAT, excluding shipping

Description

What we wear speaks before we do. It communicates through cut, material, and texture—but above all through color. Color engages our senses, signals belonging, and reflects social structures.

Drawing on around 350 objects from the Wien Museum’s unique fashion collection, this book presents a rich and fascinating cultural history of color, showing how closely clothing and power are intertwined.
Color emerges as a powerful symbol of status, emotion, and identity.

The focus is on six traditional colors: red, white, black, blue, green, and yellow. Each has its own history. Work clothes and ball gowns, lingerie and headwear, wooden sandals and business suits all show how
the meanings of color in fashion and society have changed over time.

Alongside anonymous everyday pieces, the book features designs by influential figures in Viennese fashion, including Gertrud Höchsmann, Adele List, Fred Adlmüller, Helmut Lang, Schella Kann, and
Susanne Bisovsky.

Reading Sample

Regina Karner, Michaela Lindinger

English

Larissa Cerny

196 pages, 6 fold-out plates, 22.5 × 28.5 cm, linen-bound cover

Printer Trento S. p. a., Trento

Hirmer Verlag